The Animal Thingdom

DFS encourages people to unlock their individuality

Our new campaign with DFS - "The Animal Thingdom" - encourages people to unlock their individuality by celebrating the rich varieties of personalities that sit behind people’s ‘thing’. And in this instance, those personalities are represented by an array of animals that just can’t help but be themselves.  

This is the latest campaign based on our platform ‘What’s Your Thing?’, which celebrates the idea that there’s no right or wrong when it comes to our individual tastes & styles, and promises that DFS will inspire and help people to be confident in finding their ‘thing’.