We're pleased to introduce 'The Blade Master', an enigmatic and suave character who pokes fun at razors with bad blades by comparing them to a bartender with no sense of accuracy, a doctor with no training and a waiter trained in a zoo. Who is the Blade Master? No one really knows. What we do know is that he knows blades. 

Our new campaign for Wilkinson Sword will launch across 29 European markets and the AV will feature AI dubbing for all translations, which is something we're sure The Blade Master would approve of.