Pablo and Flora Plant are encouraging the public to reconsider where their butter comes from before they spread it on their toast - nothing against cows, but nobody really likes thinking about the cow-ness of butter.
And as people start to ponder the reality of their choice, we’ll be over here shouting about something with all of the taste and none of the weird ‘cow-ness’.
This tongue-in-cheek campaign shows off Flora Plant B+tter – it’s made with plants and spreads, bakes and tastes so good that it begs the question - isn’t it a bit weird to pass plants through a cow first?
