The first in a series of campaigns to encourage people to ‘just look out for each other’, the ‘Stay Home’ campaign was created by Nathalie Gordon, Jacob Hellstrom and Amy Fasey in an effort to reinforce the UK government's advice surrounding the CoronaVirus pandemic and highlight the importance of staying indoors to hinder the spread of Covid-19.
Launched as a guerrilla campaign just 48 hours after the UK announced it’s lock-down, it was quickly picked up by news channels around the world, as well as all the major newspapers in the UK, and soon received donations of free media space across the UK. It also won Little Black Book’s ad of the week.
