Following the successful launch of Hotter’s “Get Comfortable” campaign last year, Pablo have created a new campaign for the brand’s Spring-Summer 2021 collection - “Hello Comfort, Hello You”.
Born out of the insight that, for many women in their late 40’s and 50’s, life isn’t closing down but actually opening up with new possibilities (with some traditional caring responsibilities falling away and energy levels & self-esteem rising, this is often a time of recalibration and setting off on new paths), the campaign celebrates the power and possibilities of women in mid-life and all they can achieve when they feel comfortable, both in their own skin and in their shoes.