‘Holiday Like Never Before’, P&O Cruises new brand positioning, recognises that when it comes to holidays, we're often creatures of habit, taking comfort in the familiar. The opportunity was therefore to challenge audiences to expect more from their holiday by presenting an alternative option. The campaign celebrates the incredible amount of must see/do experiences you can get in a single cruise. From the joy of falling asleep in Marseille and waking up in Barcelona, to the pleasure of travelling by whirlpool and experiencing the Norwegian fjords from inside the fjords. To on-shore activities like snorkelling with stingrays and getting closer to Mother Nature in scenic waterfalls. Demonstrating that on a P&O Cruises holiday, you might need a bigger bucket list.