"Me.No.Pause" has been chosen as the winner of ‘The Women We See’ competition launched by City Hall and TfL, and will be displayed to passengers across TfL’s network.
The campaign - selected from over 80 submissions - was chosen for its commitment to featuring all types of women on a national stage, to surface an issue that has previously been viewed as a taboo among both advertisers and the general public, and celebrates women who defy the menopause, however tough it can be.
The competition gave brands the opportunity to win £500,000-worth of prominent advertising space across the TfL network – one of the biggest advertising estates in the world, seen by people on the 31 million journeys taken on TfL’s network every day.
Heidi Alexander, Deputy Mayor for Transport, said: “Their Me.No.Pause campaign is a positive and empowering message”
The outdoor campaign will be supported by an integrated marketing campaign that includes PR, social, digital, content and in-store, as well as press and a film which will be live on 9th February 2019 and voiced by English actress Sally Phillips, with staff in Holland & Barrett stores nationwide trained to advise on the physical and emotional impact of the menopause.