‘You’re On It’ - HMRC

Tax. SHUDDER. But when you’re on top of it there’s no more pat-yourself-on-the-back feeling. When you’re in control of it, you feel ‘on it’.

Our campaigns for HM Revenue and Customs show the control, calm and confidence you get from sorting your tax on the HMRC app. We’re giving this dry subject a good dousing of absurdity to help HMRC become the friendly face of tax for people across the UK. Cue the talking pizza and sponge.