‘Thingception’ - DFS

Tapping into the bewildering challenge many face when looking for a new sofa, ‘Thingception’ from DFS is another installment from the retailer who fervently believes that everyone’s personal thing is out there.

This work from the “What’s Your Thing?” platform, dramatises the difficulty that many feel trying to establish their style. It boldly reinforces DFS’s position as a practical, reassuring guide when the nation makes its big choices.