'Skip the Cow' - Flora

Pablo and Flora’s tongue-in-cheek campaign convinced the public to reconsider where their butter comes from before they spread it on their toast – because when you really think about it, pumping plants through a cow’s guts to make butter is a bit… weird.

But when it came to cooking and baking with Flora, they were less convinced. Is it actually any good? Fair question. So we asked Gordon f@$*ing Ramsay himself.

A brave move.