High-speed rib rides, stunning fjord views, massages, and a seal. Need we say more?

In our latest campaign, we show that visiting the Fjords by cruise is the only way to "Holiday Like Never Before", building on P&O Cruises’ active brand platform.

The 40” film - created in partnership with Arts and Sciences and director Torben Kjelstrup - uses a series of hyper-visual frozen moments to transport viewers to the breathtaking Norwegian Fjords, as well as showcasing the epic “great indoors” you can experience on a P&O Cruises holiday.

But we didn’t stop there – we wanted to bring a slice of the Fjords to London. With three billboards and one epic view, our out-of-home activation set out to transport Londoner’s minds far from home and experience the stunning Norwegian Fjords for themselves.