The UK has more than over 5.7 million small to medium sized businesses (SME’s), which together generate almost half of the country’s business revenue.
Small is indeed big, when it comes to businesses.
So we brought together two of the country’s biggest brands, NatWest and ITV, to do something meaningful and give these businesses a platform and support SMEs everywhere in the wake of the pandemic.
We made a mini-documentary for each of our SMEs - featuring Alison Hammond as their intern for the day - as well as national OOH and radio spots. The films were made by our in-house production agency, Pablito, and there's 5 more to come (so far!).