Pablo and Deliveroo’s new Euro’s 2021 campaign brings to life the insight that whilst we’re all about supporting the England team during the football, when it comes to match-day dining we’re less loyal and enjoy all manner of amazing cuisines from around the world. As fans across the country are cheering on England, we know that their minds will also be on their favourite lamb dhansak, pork bao, brioche buns and tacos.
The hero film features the England team and Karl Pilkington, who voices a fun subversion of the traditional football song “England ‘til I Die”.
Alongside film, OOH, radio and social, we’ll launch a set of edible face paints in red (ketchup), blue (red cabbage), green (wasabi) and white (mayo), so people can decorate their face or their food.
And we also helped a group of celebrities launch Vindaloo Two, which debuted at No.1 in the charts. Paddy McGuinness, Maya Jama, Kieth Lemon and others partnered with Deliveroo to re-recorded the famous football anthem, with all proceeds going to NHS Charities Together, the official charity partner of the NHS.
And as England progressed through the tournement, we continued to create reactive assets, usually within 24 hour periods (we had a lot of fun).