You mean you've never seen a giant gold golf buggy in the shape of a bell before? 

Built on the insight that investing still feels intimidating and exclusive, our new campaign for AJ Bell 'Investing is for Everyone' challenges the misperception that it’s only for the elite.

AJ Bell customers on giant bells crashing into scenes showcasing the wealthiest 0.0001% before they can finish saying 'investing is for people like me' perfectly communicates the very clear and important message that investing really is for everyone. AJ Bell also makes you feel good doing it too. 

The film was created in collaboration with MindsEye.