Investing shouldn’t feel like a hideously confusing nightmare, investing should be easy and taking control of your finances should feel good.

Feel Good, Investing shifts away from the dry and impersonal tone of financial advertising and focuses on the emotional uplift people experience when they can take control of their financial future with ease.

That’s the message our new AJ Bell campaign sends out, aiming to dispel any concerns around difficulty and complexity when it comes to investing that can act as a real turn-off. AJ Bell promises to make investing as straightforward and accessible as possible, and our new campaign celebrates this approach.