What's Your Thing?

Our first campaign with DFS is the opening iteration of the new DFS brand platform, which asks viewers "What's your thing?". The platform is designed to emphasise and celebrate differences in individual taste and style, with a promise that DFS will help consumers find their "thing", and is based on a truth at the heart of the DFS business: they have the biggest range of sofas as well as expert staff committed to helping find what's right for the customer.

As well as brief cameo appearances from The Addams Family's "Thing", the creative features a wide variety of families and individuals in home settings, each with a key "thing" that translates directly to their choice of sofa.