Pablo will begin work immediately with Deliveroo, the UK's leading online food-delivery company, and will help them communicate its vision to be the definitive food company.  

The brief covers all 12 markets in which the food-delivery company operates: Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the UK.

Deliveroo has plans to expand its business to new locations next year, as well as adding new features to personalise the customer experience. Deliveroo has also extended its delivery service to work with supermarkets this year. 

Thea Rogers, Chief Consumer Officer, Deliveroo said: "Deliveroo is delighted to work with a challenger agency who understands the ambition of Deliveroo. We saw some brilliant agencies but Pablo demonstrated an entrepreneurial, independent spirit that reminds me very much of the innovation and drive behind Deliveroo. With Pablo’s creativity and insight, in 2021 we’ll bring forward exciting campaigns to communicate how we are becoming the definitive food company."  

Dan Watts (Executive Creative Director) at Pablo said: “Pablo are super excited about working with the team at Deliveroo. This category is on fire. It’s a huge change category and there is a great battle going on. We feel like we have found a strategic platform and creative answer that is big, ownable and differentiating for Deliveroo. But most importantly, can help them win. They are a brilliant brand that's growing up fast and we are so proud to be able to support them”