As they look to expand their marketing investment, Betfair have extended their relationship with Pablo to cover all of the UK & Ireland advertising account.
Pablo were appointed in June 2020 on the brand’s Casino work and developed campaigns for Betfair’s new slot games offering and for free-to-play Prize Pinball. After impressive results the agency has been awarded the wider Betfair remit, encompassing Sports and Safer Gambling.
Most recently Pablo launched a football campaign for Euro 2020, focusing on Betfair removing cash out suspensions for bettors as well as celebrating the bookmaker’s superior offers during the tournament. Part of the agency’s extended remit with Betfair will be creating a new communications platform for the brand launching this year.
The previous agency of record was Leo Burnett, who won the business via a pitch in April 2018.
Stephen Mault, Marketing Director, Betfair said : “Furthering our partnership with Pablo was an easy decision to make. We are proud of the work we have done together on Betfair Casino, delivering real stand out and driving business performance. The Pablo team continue to help us land clear communications to our customers, but in an exciting and creatively rich manner. Working with an agency that is not afraid to take risks is exactly what we asked for and we look forward to delivering further impactful campaigns in the future.
Harriet Knight, Joint Managing Director at Pablo said : “We have loved working with the team at Betfair over the last year and now, starting to work across the rest of the business has been equally special. It’s unique to have the opportunity to partner with such like minded Clients such as Betfair, who are ambitious, progressive and looking to do standout work that disrupts - but it’s one we most certainly relish. That’s what this brand is striving for and we’re proud and excited about what we’re building together and where we can take Betfair next.”