Harvester needed to reassert itself as a fresh, modern casual dining go to, and to celebrate it’s 35th Birthday, we used their many brand advocates to drive wider brand love and reappraisal.
Built on insights gathered from social listening, we recognised how betrayed consumers felt when they missed out on a Harvester meal. So, we produced a series of films which uncovered these almost criminal acts to highlight the brands fun and entertaining persona.
Seeded out through VOD and social and supported through a Global radio partnership, #SneakyHarvester drives the brand into it’s next stage of evolution, reclaiming it’s rightful place as a part of the fabric of British life.