Give Blood Noise

Leveraging the energy of World Cup to drive new donations

While large sporting events inspire feelings of national pride and support, blood donations fall by 25%. This campaign tapped into the pride Britons felt for their country by inspiring them to support England in a way that really mattered. This TV spot shows the Britain that we all love, but at a distance. It then encourages our World Cup watching audience to stop being a spectator and to get involved in a meaningful way - by becoming a blood donor.