SHOWTIME! Our new global campaign for VisitBritain and GREAT is live, inviting viewers to discover the REAL star of the show, Great Britain, through the cinematic lens of film & TV.

Born of the insight that Britain is the birthplace to the world’s most loved and highest grossing films and franchises and home to world class storytellers, from the people behind the camera, to those in front of it: "Starring GREAT Britain" celebrates Britain’s enduring role as a world-leading screen production destination and taps into the ‘set-jetting’ trend to shift the spotlight to the true and often overlooked star - the country itself. Inviting tourists to experience the magic of film in real life by booking a trip to visit Britain.

The integrated campaign gives viewers a front row seat to the real British destinations at the heart of the on-screen action, and was launched with a blockbuster film, directed by Academy Award-winning director Tom Hooper, and was created in collaboration with the world’s biggest studios, including The Walt Disney Company. Netflix, Paramount Pictures, Sony Pictures Entertainment, STUDIOCANAL, Universal Pictures, Warner Bros and Discovery.