‘National Art Pass’ - Art Fund

National Art Pass believes that art and culture has the power to have a profound impact on us all. So we set out to prove it.

We used EEG headsets to monitor people’s brainwaves in galleries and museums. As they’re looking at art in realtime, we see how art hits the pleasure centres of our brains, lighting them up with an instant hit of dopamine. The campaign kicked off with an event at The Courtauld Gallery, where influencers and members of the public, including actress and model Adwoa Aboah, got to experience it for themselves.