You Swear, We Swear

Mental illness affects 3 children in every classroom across the UK. Yet so little is being done to directly address this huge issue. That realisation and  frustration Is enough to make you swear.
Through Science and research, MQ, the nation’s first major mental health research charity, is taking on the issue and giving hope to these people for the very first time. With a hard hitting commercial, print, online & social campaign featuring a wide range of actors and celebrities we’re compelling people to swear to make a real difference to the mental health of young people.