Mecca Bingo is one of the UK’s favourite online Bingo brands, but was being squeezed, both by direct competitors and, more broadly from the likes reality TV shows, millions of influencers, and hours of content competing for the attention of our players.
So, we set out to position Mecca as the place everyone is getting their entertainment.
We created the platform ‘So entertaining everyone’s playing it… probably’, a confident, tongue in cheek idea that suggests that everyone’s at Mecca, and no one is paying attention to their other, somewhat put out, sources of entertainment.
We brought it to life in film with clean living influencers rethinking their life choices, and reality TV stars letting their guard down (and their farts out), as they hear that no one is paying attention to them.