Pablo have launched “Food. We Get It”; Deliveroo’s new global brand platform, with the first in a series of trailers. This one features garlic, and is a love letter to one of food’s most important but under appreciated protagonists. .
The platform positions Deliveroo alongside other ‘on-demand’ brands like Netflix, Spotify and Amazon Prime, and celebrates and elevates the “content over delivery logistics”, and recognises food as “the original content”.