Craghoppers Trouserless Nightmare

Craghoppers clothing brand has some of the most useful, protective outdoor trousers on the market, people just don’t know what they’re missing out on… Or do they?
Is the fact we’ve all had the common dream of being naked in public our subconscious telling us that our wardrobe is one item short?
The new Craghoppers Trouserless Nightmare campaign features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.