We’re beyond excited to share ‘Upside Down’, our first project for King Games, for the 2025 edition of Candy Crush Music Season for the US market. In collaboration with Grammy award winning artist, Thundercat, and the brilliant mind of 2x Emmy nominated director FX Goby and Nexus Studios the campaign is led by a groundbreaking interactive music video experience. Using innovative mechanics, players can interact with and affect live film by spotting and swiping three of a kind.

You can play, pop and swipe the music video at https://candycrushupsidedown.com/. What score will you get?

No dogs in wigs were harmed in the making of this video.