With our new project for National Art Pass, we set out to show the value of art by using EEG headsets to monitor people’s brainwaves as they experienced art and culture. The brainwaves were converted into beautiful live visuals and the effects were pretty amazing. Looking at art makes the pleasure centres in the brain light up and causes an instant rush of dopamine – the feel-good chemical.

The campaign kicked off with an event at The Courtauld Gallery, where influencers and members of the public got to try our headsets. And this film starring actress and model Adwoa Aboah.