After a recent pitch win Art Fund, the national charity for art, we’re launching a new active brand platform “The More You See, The More You See” The platform asserts the power of art as a way to make sense of the world, aiming to inspire people to connect more deeply with museum and art experiences. Alongside this, it aims to speak to and bring in new audiences to these cultural institutions.
The new campaign featuring a launch film and stretching across print, DOOH and social is centred around the insight that the more art and culture we ingest, the more it opens us up to new perspectives, and understanding of the world. Art can help people start to see the world differently, which now more than ever is imperative.
