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It’s dabber pens at the ready here at Pablo HQ, after officially winning the £10 million Mecca Bingo account in a competitive pitch.
Although the brand is already a big name in the industry, we’re looking forward to creating a new brand platform that can span Mecca’s digital and retail offerings.
Mecca Bingo’s Marketing Director, Anna Shirley, said: “Following the recent investment in our digital platform, we are now in a strong place to move the brand forward, and Pablo’s mix of thoughtful insight, strong planning and a compelling creative idea really hit the mark.”
With TV, press and digital work in the pipeline, expect to see our debut work in Autumn 2016.