It’s dabber pens at the ready here at Pablo HQ, after officially winning the £10 million Mecca Bingo account in a competitive pitch.


Although the brand is already a big name in the industry, we’re looking forward to creating a new brand platform that can span Mecca’s digital and retail offerings.


Mecca Bingo’s Marketing Director, Anna Shirley, said: “Following the recent investment in our digital platform, we are now in a strong place to move the brand forward, and Pablo’s mix of thoughtful insight, strong planning and a compelling creative idea really hit the mark.”


With TV, press and digital work in the pipeline, expect to see our debut work in Autumn 2016.