Pablo have launched their first campaign for The Laughing Cow following a competitive pitch.
The ‘Snack Like Every You’ campaign sought to demonstrate how The Laughing Cow is suitable for any occasion, by connecting to our audience with empathy, emotion and entertainment.
We demonstrated how The Laughing Cow is is relevant to personal mind sets and needstate by targeting specific cultural and snacking moments at relevant times.
The campaign consisted of a hero film, targeted social assets and a real time partnership with The Evening Standard and Independent which served up the perfect snack and playful commentary on top trending news articles.