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Mahou

Bringing the five star taste of Madrid to London

With little current presence or distribution in the UK beer market, Super-premium brand Mahou, Madrid’s number one beer, asked Pablo to create its biggest ever UK marketing campaign that will proceed a national on-trade launch. Celebrating the brand’s philosophy that to discover Mahou is to discover Madrid, the campaign consisted of out-of-home, London Undergrounf takeovers, multiple experiential events, paid and organic social campaigns, as well as using a range of social influencers to build awareness of the brand.

Mahou

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Mahou