Bread brands are feeling the squeeze from own label. In many supermarkets, there is now only room for two brands - Hovis needed to make sure they stayed on the shelves.
We reminded people of their love for the brand by remastering the Ridley Scott classic ‘Boy on the Bike’ ad, voted the nation’s favourite ad of all time, re-recording the famous soundtrack with relatives of the original brass band.
An ad, like the product, that is as good today as it’s always been.
