The ‘Me.No.Pause’ campaign shines a spotlight on one of the most difficult aspects of menopause – a loss of femininity, identity and self.
And whilst it’s undoubtedly a challenging time, Holland & Barrett were keen to show that a woman’s determination and fortitude can equip her to deal with anything menopause throws at her.
After winning TFL’s competition to represent women more fully across London, ‘Me.No.Pause’ was rolled out through an extensive OOH campaign, and a film voiced by Sally Phillips, which a glimpse into the life of a menopausal woman.
All this was supported by social, digital and earned news coverage, together with menopause education and training for Holland & Barrett staff up and down the country.
