Give Blood need nearly 700 new donors every day to cover the country’s blood requirements.
Pablo’s campaign for NHS Blood and Transplant reinforced the reasons why people are motivated to become donors, which is ultimately to feel good about helping people. To enhance this motivation further, Pablo showed recipients as the people who make up the fabric of Britain.
Featuring the Academy award winning Jim Broadbent, as well as actual blood donors, the national TV spot showed a traditional British milkman delivering blood recipients in need.
This builds on the success of our Bleed for England campaign – NHS B&Ts most successful ever campaign.