Give Blood Saving a Nation

Leveraging the excitement of the World Cup to inspire a new generation of blood donors

NHSBT need to recruit 25,000 new male donors this year, the World Cup provides the perfect occasion to connect with that audience. This online film shows Peter Shilton & David Seaman, the most capped English goalkeepers of all time who have been saving for their country for years, inspiring a new generation to save in a way that really matters.