Craghoppers came to Pablo looking for a solution to create stand out from it’s competitors and move from being perceived as a value brand, to one that’s valued by customers.

Pablo wanted to develop a campaign that encapsulated the behaviour of it’s consumers whilst showcasing the product and it’s unique features and benefits.

To highlight the liberation that protection can give we challenged ourselves and others to carry out activities that are not generally seen as suitable for adventure travel destinations. By doing so we emphasise the different aspects of Craghoppers’ protective clothing & how they make the wearer feel truly free from the worries of adventure travel.