We enlisted A-list talent Dame Judi Dench and Benedict Cumberbatch for the centrepiece ad, which brings to life the ability humour has to unite us all. ‘Funny is Power’ is about empowering people of all ages to make a difference in people’s lives through humour - and we need that power now, more than ever. We believe anyone can create a smile in their own way and this March 19th, we hope to bring people together (although we may be apart) to use funny as a force for good. Whether that’s buying a Red Nose or a t-shirt, donating or just watching the Night of TV – whatever you do, really can help. We also created an entire brand world, including design identity, logo, iconography and visual assets.