Pablo have launched their first campaign for Clipper Tea.  

The campaign, titled “For Generation Tea”, shines a light on a growing movement of clean-living, eco-conscious, ethically-focussed tea drinkers and captures their “it’s cool to be uncool” attitude.  

The campaign launches in the UK and across Europe with TV, outdoor, press, social and digital, as well as murals that push Clipper’s eco-friendly credentials.