Mitchell’s & Butlers is the largest operator of restaurants, bars and pubs in the UK, operating in 1700 locations nationally. Following a four-way pitch against the likes of J.Walter Thompson, Pablo will be leading the Harvester & Toby Carvery brands throughout 2015 and beyond.
We have been tasked with repositioning these iconic restaurant brands - including the remit of a major re-launch campaign - as well as a handling communications across key trading periods.
The re-launch will aim to reinvigorate these beloved British brands by making them more relevant to today’s more discerning and demanding consumers. Pablo will also be working with other brands within the M&B portfolio such as Ember Inns.